Yotpo Reviews: product reviews and AI features
Yotpo Reviews & UGC is an ecommerce review-management service for collecting, moderating, and displaying product reviews and visual UGC. It also supports distributing product reviews and visual UGC. AI Review Summary is a plan-scoped display capability, not a separately priced standalone SaaS product.
Yotpo Reviews & UGC is an ecommerce review-management service for collecting, moderating, and displaying product reviews and visual UGC. It also supports distributing product reviews and visual UGC. AI Review Summary is a plan-scoped display capability, not a separately priced standalone SaaS product.
Yotpo Reviews & UGC is an ecommerce review-management service for collecting, moderating, and displaying product reviews and visual UGC.
- Views
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- Uses
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- Favorites
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- Editorial Score
- 82/100
- Supported Platforms
- Shopify · Shopify Plus · Adobe Commerce · BigCommerce · WooCommerce · Salesforce Commerce Cloud · Volusion
- Freshness
- Updated Oct 12, 2026
Buying view: Evaluate Yotpo when the store needs a governed review program from request through onsite display. The buying question is not simply whether a widget looks good; it is whether order volume, moderation work, and the desired display capabilities fit the selected sales surface.
Yotpo Reviews features and workflows
Yotpo Reviews & UGC is the review-management workspace for taking a store from review requests to a shopper-facing display. The team can collect incoming product reviews and visual UGC, manage and moderate that content, then choose how eligible content appears on the storefront or is distributed elsewhere. AI Review Summary sits later in this same operating chain as a plan-scoped display capability, rather than a separately priced standalone product.
Yotpo Reviews use cases
A review program breaks down when requests, incoming content, moderation, on-page widgets, and marketing reuse are handled as separate tasks. Merchants need a managed review record before they can responsibly decide how reviews should appear to shoppers.
How Yotpo Reviews works
Operators work in collection and review-management surfaces, then place widgets and display features on the storefront. Shoppers see ratings, review content, media, and—on eligible plans—AI-assisted display features such as AI Review Summary or Smart Sorting.
This is a review-publishing workflow read from left to right. A shopper-submitted review enters Manage Reviews; text that meets the configured auto-publish rules goes to the Reviews Widget, while other content moves to team review and is published or hidden. Attached media follows a separate manual approval-or-hide path, so review text and its media do not have to become visible together.
What each module does and its role
Review collection
Yotpo documents review collection as the entry point for Reviews & UGC. The product supports collecting product feedback and visual content so the store has material to manage before it appears publicly. Collection volume and the monthly-order band are also commercial inputs, so a price comparison should keep them visible.
Manage Reviews and moderation
The review-management workspace is where a team moderates content and controls its classification, media, and visibility. That step separates the source review record from the storefront presentation. It helps the team manage what is published, but it does not turn an AI-generated summary into a customer-written review.
Onsite widgets and display
Yotpo's Reviews documentation covers onsite widgets as the place where a managed review program becomes shopper-visible. The display layer can show review content, ratings, and media in the storefront. It should be treated as the destination of reviewed content, not as evidence that every incoming review is immediately public.
AI Review Summary and Smart Sorting
The Shopify listing identifies AI Review Summary and Smart Sorting as Pro-plan capabilities. They help organize or summarize the review display for shoppers, but their availability is tied to that listing's plan and order-volume context. Do not treat the feature name as proof that it is included on every Yotpo sales surface.
Analytics, social, and marketing distribution
Yotpo documents analytics, social and marketing as part of the Reviews product surface. This extends a managed review record beyond a single widget into reporting and other approved uses. The source describes the available product areas, not a guaranteed conversion result from distributing a review.
Yotpo Reviews pricing and purchase terms
View official pricing detailsYotpo's website and Shopify App Store have different commercial surfaces. Website prices below use the published selector at 500 monthly orders; Shopify prices use that listing's order-volume rules. Keep those scopes separate when budgeting AI display features.
Yotpo website: Reviews & UGC
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Website price selector | The current website table is shown at 500 monthly orders. Amounts change when the monthly-order selector changes. | Starter: $89/month at 500 monthly ordersPro: $169/month at 500 monthly ordersPremium: contact salesEnterprise: contact sales |
Shopify App Store listing
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Yotpo: Product Reviews & UGC | The vendor-controlled Shopify listing uses its own order-volume pricing and notes that external charges may be billed separately. | Free: up to 50 monthly ordersStarter: from $15/monthPro: from $119/monthExternal charges: may apply |
WooCommerce / WordPress.org listing
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Yotpo: Product & Photo Reviews for WooCommerce | The directory lists a free plugin download, not a current all-inclusive Yotpo SaaS package. It also shows a warning that the plugin has not been tested with the latest three major WordPress releases. | Directory download: FreeService-plan scope: confirm with Yotpo |
Package options
The public materials provide named website plans and a separate Shopify tier set. The feature wording below preserves the source surface instead of treating similarly named plans as identical across channels.
| Package | Confirmed included scope | Price |
|---|---|---|
| Starter — website | Reviews & UGC entry plan at the selected order band. | $89/month at 500 monthly orders |
| Pro — website | Website plan above Starter; website pricing is still order-volume dependent. | $169/month at 500 monthly orders |
| Premium / Enterprise — website | The pricing table lists higher-scope plans; exact commercial scope is sales-led. | Contact sales |
| Pro — Shopify App Store | Listing includes AI Review Summary and Smart Sorting; scope varies with the listing's order-volume rules. | From $119/month |
Yotpo Reviews AI alternatives compared
| Product | Product scope | Best-fit scenarios and implementation responsibilities | Pricing and billing |
|---|---|---|---|
| Yotpo Reviews AICurrent product | Yotpo Reviews & UGC is an ecommerce review-management service for collecting, moderating, and displaying product reviews and visual UGC. | Best fitConsider Yotpo Reviews AI for collecting and managing product reviews and visual UGC. Compare Judge.me for collecting and displaying product reviews and customer media on Shopify and Stamped for reviews, loyalty and referral programs, with coverage depending on the selected product. ImplementationYour team would connect product and order data, configure review requests, and moderate and display reviews. | |
| Judge.me | Judge.me is a Shopify reviews and UGC platform for ecommerce teams that need to collect, moderate, and display customer feedback and media as evidence for purchase decisions on product pages. | Best fitConsider Judge.me for collecting and displaying product reviews and customer media on Shopify when comparing it with Yotpo Reviews AI. ImplementationWith Judge.me, your team would configure review invitations, moderate submissions and install display widgets. Official product and workflow ↗ | Confirm current billing terms before buying. Free: US$0 For new or smaller stores collecting unlimited reviews with core displays. Awesome: US$15 every 30 days For brands adding AI, syndication, referrals and full customization. Official pricing ↗ |
| Stamped | Stamped is a Shopify reviews and loyalty platform for merchants that need to collect and display customer proof while running rewards and referral programs to support repeat purchases. | Best fitConsider Stamped for reviews, loyalty and referral programs, with coverage depending on the selected product when comparing it with Yotpo Reviews AI. ImplementationWith Stamped, your team would configure review requests and, where purchased, rewards and referral rules. Official product and workflow ↗ | Confirm current billing terms before buying. Reviews: $199/month Scope: pricing varies by order volume and product scope |
| Okendo | Okendo is a customer-marketing platform for ecommerce teams that need to run reviews, loyalty, referrals, quizzes, and surveys using shared customer context. | Best fitConsider Okendo for reviews alongside loyalty, referrals, quizzes and surveys when comparing it with Yotpo Reviews AI. ImplementationWith Okendo, your team would connect customer data and configure each selected review or customer-marketing program. Official product and workflow ↗ | A comparable current amount has not been confirmed for this purchase scope; use the official pricing source to check the plan, billing unit and additional charges. Official commercial information ↗ |
| Loox | Loox is a visual-review and referral platform for Shopify merchants that need to collect photo and video reviews, display social proof, and turn customer advocacy into referral activity. | Best fitConsider Loox for photo and video reviews together with referral activity when comparing it with Yotpo Reviews AI. ImplementationWith Loox, your team would configure visual-review requests and incentives, review submissions, and set display and referral rules. Official product and workflow ↗ | Confirm current billing terms before buying. Beginner: $0/month For launching review collection and core social proof. Convert: Starts at $49.99/month For growing stores that need video, referrals and full display controls. Official pricing ↗ |
| PowerReviews | PowerReviews is a ratings, reviews, and UGC platform for brands and retailers that need to collect, moderate, and distribute customer proof across product pages and retail networks. | Best fitConsider PowerReviews for collecting product reviews and distributing eligible reviews to retail networks when comparing it with Yotpo Reviews AI. ImplementationWith PowerReviews, your team would map products, configure collection and moderation and confirm syndication eligibility. Official product and workflow ↗ | Confirm current billing terms before buying. Ratings, Reviews and UGC platform: Contact sales For brands and retailers purchasing a contracted program covering reviews, UGC, and syndication. Official pricing ↗ |
Yotpo Reviews third-party integrations
Bring Yotpo ratings and reviews into Chattermill for feedback analysis.
Chattermill Yotpo integrationShow Yotpo review and loyalty context in Gorgias, create tickets for reviews, and reply from the helpdesk. Requires Yotpo Premium.
Gorgias Yotpo integrationTransfer loyalty properties and program events into HubSpot for workflows and marketing emails. Requires Yotpo Premium or Enterprise.
Yotpo Loyalty HubSpot integrationSend a Yotpo service-review request after a Zendesk ticket is solved. Requires Yotpo Premium or Enterprise.
Yotpo Zendesk reviews integrationSyndicate Yotpo product reviews and visual UGC to the Bazaarvoice retailer network. Requires eligible Yotpo plans and a Bazaarvoice distribution agreement.
Yotpo Bazaarvoice integrationConnect Yotpo Reviews in Rebuy to use review information in Rebuy experiences.
Rebuy Yotpo Reviews integrationImport Yotpo email and SMS metrics into Triple Whale and send Triple Whale customer segments to Yotpo lists.
Triple Whale Yotpo integrationUse Daasity's pre-built Yotpo extractor for review, rating, and UGC analytics.
Daasity Yotpo integrationAdd Yotpo Reviews from Bloomreach's integrations library to receive review events in real time for segmentation and campaigns.
Bloomreach Yotpo Reviews integrationYotpo Reviews FAQs
Why do the website and Shopify prices differ?
They are separate sales surfaces with different published order-volume contexts. The website values above use 500 monthly orders, while the Shopify listing publishes its own starting prices and free threshold.
Is AI Review Summary a separately priced product?
The Shopify listing presents it as a Pro-plan capability, not as a standalone price line. Confirm eligibility on the exact Yotpo plan and sales surface being purchased.
Does a free WooCommerce download mean the whole service is free?
No. The WordPress.org entry is a free plugin download, not a current all-inclusive service-price commitment. It also carries a compatibility warning, so validate the product and commercial scope directly with Yotpo.
Sources
User reviews
4,394 reviewsChecked Aug 29, 2026
Yotpo: Product Reviews App Shopify listing; it covers Reviews and UGC, not unrelated Yotpo products.
This was a great app until recently. I encountered a bug and contacted support. The AI chat gave me a case number and assured me that a support agent would follow up within 4–6 hours. It's now been two days, and I've received absolutely no response or update on my issue. It's really disappointing because I was genuinely happy with the app and was even considering upgrading my plan. Unfortunately, this experience with customer support has made me rethink that decision.
Started with a free plan,realising that this app costs a fortune and my small business doesn’t need 1000 reviews a month. But there is no cheaper option than $129. My client made a mistake with her review and I wasn’t able to resend the email to her, plus she was not able from her end to go back with the same email and redo the review.This app behaves really scammy and I do not recommend it.
Latest public financing: $230 million Series F funding, announced Mar 17, 2021. Funding announcement
We've been really impressed with the level of support from the Yotpo team. As a small business without dedicated technical resource, it's reassuring to know that whenever we reach out, for Reviews or Loyalty, we get a helpful response either on the spot or via email. It's also refreshing to be able to speak to a real person when the AI agent hasn't quite resolved the issue. A special mention to Vien Saints E, who has helped us on multiple occasions with some tricky DNS record issues. The patience and quality of support have been outstanding, thank you!