Omnisend: ecommerce email and SMS marketing
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data. Prebuilt lifecycle workflows help teams start with common welcome, abandonment, post-purchase, replenishment, and win-back journeys. Segmentation and product personalization use the store behavior and purchase records available through connected commerce data.
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data. Prebuilt lifecycle workflows help teams start with common welcome, abandonment, post-purchase, replenishment, and win-back journeys. Segmentation and product personalization use the store behavior and purchase records available through connected commerce data.
Omnisend is an ecommerce marketing-automation platform for teams that need to run email, SMS, and push campaigns and build lifecycle journeys based on store behavior and purchase data.
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- Editorial Score
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- Supported Platforms
- Shopify · BigCommerce · WooCommerce
- Freshness
- Updated Oct 5, 2026
Omnisend features and workflows
Omnisend synchronizes ecommerce customers, consent, products, orders, and behavior, then uses that data for email and SMS campaigns, forms, segments, and lifecycle automations such as welcome, cart, checkout, product and browse abandonment, post-purchase, replenishment, and win-back. Its biggest advantage is ecommerce-ready automation: common store events, product blocks, channel coordination, and revenue reporting are designed into the workflow rather than added to a general newsletter tool.
Omnisend use cases
Ecommerce teams need to use synchronized store data and consent across email, SMS, push, forms, and lifecycle messages.
How Omnisend works
Email campaigns, SMS, web push, forms, popups, and landing pages are managed from one ecommerce marketing workspace. No-code workflows cover welcome, cart and browse abandonment, post-purchase, replenishment, and win-back journeys. Behavioral and purchase data feed segments, conditional splits, product recommendations, and dynamic content.
A marketer can add new subscribers with a published signup form or start from contacts already stored in Omnisend. Once contact data is available, the team can use the full eligible audience or define a dynamic segment before handing that audience to Campaigns or Automations.
Segmentation is optional in this route. A saved segment updates as contacts meet or stop meeting its filters; publishing a form does not require every subscriber to pass through a segment first.
For a one-time message, the marketer builds and reviews a Campaign, then sends it immediately or schedules it. For event-driven lifecycle messaging, the marketer configures an Automation's triggers, rules, and messages, then publishes and activates it. Either route—and existing activity that only needs analysis—can be opened in Reports to compare results.
After reviewing the relevant date range and campaign, automation, message, or contact results, the operator chooses whether to revise the Campaign, revise the Automation, or keep the current setup. The return arrows show this manual decision; Reports does not automatically rewrite either route.
What each module does and its role
The Omnisend module descriptions explain the roles of Campaign channels, Lifecycle workflows, Segments and personalization, and AI assistance.
Campaign channels
Email campaigns, SMS, web push, forms, popups, and landing pages are managed from one ecommerce marketing workspace. Teams prepare this customer-facing content and send messages from one workspace while keeping delivery separate for each messaging channel.
Lifecycle workflows
No-code workflows cover welcome, cart and browse abandonment, post-purchase, replenishment, and win-back journeys. Store events and timing rules move each contact into the relevant message sequence without requiring every send to be scheduled manually.
Segments and personalization
Behavioral and purchase data power segments, conditional splits, product recommendations, and dynamic content. Those rules determine which shoppers enter a journey and which product or message variation they receive.
AI assistance
AI tools assist with subject lines, copy, segments, product recommendations, and personalization on higher-tier plans. Teams use these tools to narrow their options and choose which product, keyword, audience, or content item to act on next.
Testing and reporting
A/B testing, frequency controls, campaign and automation reports, and attributed revenue support optimization. Marketers compare variants and send frequency against campaign or journey results before changing the next send.
Ecommerce data sync
Native ecommerce integrations synchronize products, orders, customers, consent, and event triggers. The synchronized records supply the events and fields used by segments, product blocks, and automated journeys.
Omnisend pricing and plans
View official pricing detailsEstimated from published pricing rules
Pricing calculator based on Omnisend's official rules
Rebuilt from Omnisend's subscription pricing data and Global SMS rates; SMS eligibility follows Omnisend's 2026 plan policy.
Subscription tax, negotiated plans, and account-specific legacy Standard SMS credits are excluded. Official pricing page
This table reflects the current public pricing information. Each row keeps the plan's documented allowances, capabilities and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Omnisend public plans
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Free | For testing email marketing with a small contact list. Included plan entitlements
| $0/month |
| Standard | For growing teams focused on email volume. Included plan entitlements
| Captured three-month promotional price: $11.20/month |
| Pro | For high-volume senders adding SMS and advanced AI personalization. Included plan entitlements
Optional add-ons
| Captured three-month promotional price: $41.30/month |
Omnisend alternatives compared
Omnisend, Klaviyo, Mailchimp, and Brevo are compared by product scope, suitable tasks, implementation responsibilities and billing.
| Product | Product scope | Best-fit scenarios and implementation responsibilities | Pricing and billing |
|---|---|---|---|
| OmnisendCurrent product | An email and marketing automation platform for ecommerce teams that uses store behavior to build lifecycle workflows across email, push notifications, and SMS when the plan allows. | Best fitBest fit: Running owned-channel campaigns driven by store behavior, such as abandoned cart, post-purchase, and promotional workflows. ImplementationImplementation: Connect the store, organize contact permissions and billable contacts, set up campaigns and automations, and configure a Pro/SMS subscription under current rules if SMS is needed. | |
| Klaviyo | A B2C CRM whose Marketing product overlaps most directly with Omnisend in lifecycle marketing, while the platform also extends to Service and Analytics. | Best fitBest fit: Teams that need more than ecommerce email/SMS workflows and also want broader customer data, service, or analytics capabilities within one B2C CRM. ImplementationImplementation: Connect store/customer data and rebuild flows, segments, and templates. Official product and workflow ↗ | Marketing pricing varies by conditions such as active profiles and messages; other product areas may be priced separately. Use the official calculator to verify pricing for your actual scale. Official pricing and purchase scope ↗ |
| Mailchimp | A multichannel marketing platform covering email, marketing automation, audience management, and optional SMS on paid plans. | Best fitBest fit: Comparing email/SMS, audience management, and automation rather than ad buying. ImplementationImplementation: Migrate contacts, templates, and workflows, then complete the SMS application process and compliance setup. Official product and workflow ↗ | Email plans vary by contact count, send volume, and tier; SMS is an add-on to paid plans and requires purchasing credits. Official pricing and purchase scope ↗ |
| Brevo | A Marketing Platform centered on email, SMS, and automation. | Best fitBest fit: Comparing another marketing messaging platform and a send-volume-based pricing model. ImplementationImplementation: Connect customer/order data and rebuild campaigns and automations; obtain SMS credits separately. Official product and workflow ↗ | Email plans and SMS credits are separate; SMS credit costs vary by conditions such as destination. Official pricing and purchase scope ↗ |
Selection advice
Rechecking billable contacts as automation expands
Omnisend bills for subscribers and non-subscribers who receive automated messages, so the CRM subscriber count alone is insufficient. When comparing Omnisend with Klaviyo, calculate Omnisend’s billable contacts and Klaviyo’s active profiles separately, then check the send capacity required by the same automation program.
Comparing send capacity for frequent emails
For high-frequency email campaigns, compare contact and send limits across Omnisend, Mailchimp, and Klaviyo. Omnisend Standard and Pro have different sending allowances, Mailchimp applies send multiples to contact tiers, and Klaviyo considers active profiles together with send capacity. Size the full monthly program rather than the list alone.
Comparing SMS costs by destination and message type
Omnisend SMS rates vary by country and volume, so an advertised starting rate is not an estimate of the actual bill. Compare Omnisend with Klaviyo and Brevo using the same destinations, message types, and volumes, and confirm included allowances and the conditions for additional credit purchases. Email-plan promotions should not be treated as permanent SMS rates.
Omnisend FAQs
Omnisend FAQs address “How does Omnisend fit into an ecommerce workflow?” and “How is Omnisend priced?”.
How does Omnisend fit into an ecommerce workflow?
The merchant synchronizes products, orders, customers, consent, and events, then builds segments, campaigns, forms, or no-code journeys for welcome, abandonment, post-purchase, replenishment, and win-back messages. Reports connect sends and automations to the commerce events supplied by the store integration.
How is Omnisend priced?
The public pricing references shown here are: Free — 250 contacts and 500 emails/month; Standard — from $16/month and 12 emails per billable contact; Pro — from $59/month, unlimited email, and separately charged SMS. The reconstructed calculator above applies the vendor's captured public input and entitlement rules.
What is the main Omnisend boundary to check?
Billable contacts, email-send volume, and SMS usage are separate limits. To send text messages to new subscribers, merchants need Pro and separately billed SMS usage.
Omnisend integrations and connection requirements
Sync PNG designs from one top-level Canva folder into Omnisend automatically or on demand, then use them in campaigns and automations.
Omnisend: Integrate CanvaSend new-chat events and conversation-created, conversation-moved, and conversation-assigned events to Omnisend through Help Scout webhooks to trigger follow-up email or SMS workflows; historical conversations are not imported.
Omnisend: Integrate Help ScoutSend each new Shopify review's title, body, rating, and product name to Omnisend for segmentation, automation, and campaign personalisation; old and imported reviews do not sync.
Omnisend: Integrate Judge.mePass new Loox review and review-request events into Omnisend to automate review requests, thank-you messages, rating-based segments, and low-rating follow-up.
Omnisend: Integrate LooxEmbed an activated Nosto personalized-email widget in Omnisend campaigns or automations using the documented contact-email variable and HTML block.
Omnisend: Integrate NostoSend review events, review-request events for fulfilled orders, and cancellation events, plus rating and reviewer attributes, into Omnisend custom events and contacts for review requests, thank-you messages, and follow-up campaigns.
Omnisend: Integrate OkendoCreate Gorgias tickets from US SMS replies, send one agent reply back through Omnisend, and sync Gorgias tags and satisfaction scores every three hours; non-US SMS is unsupported.
Omnisend: Integrate GorgiasSend email addresses, phone numbers, names, and channel-subscription details collected with consent through Rep AI's Subscribe & Get a Discount flow into selected Omnisend email or SMS lists.
Omnisend: Integrate Rep AIAdd consented email addresses collected through a Tidio pre-chat survey, manual status change, or chatbot subscription node to Omnisend as email subscribers.
Omnisend: Integrate TidioSend new review events, latest rating, loyalty points, tiers, and referral properties into Omnisend for segments and automated follow-up; the reviews integration requires Stamped Business or higher.
Stamped: Omnisend integrationLog new Yotpo review content, score, and product context in Omnisend in real time for review requests, segmentation, personalised campaigns, and low-score follow-up; historical reviews do not sync.
Omnisend: Integrate Yotpo Product ReviewsSources
The sources for Omnisend include apps.shopify.com, support.omnisend.com, www.capterra.com, www.g2.com; the linked documents are references for checking product, purchase or review information, with applicability still to be verified.
- Omnisend official product page
- G2 product-scoped review collection
- Capterra product-scoped review collection
- Shopify App Store product-scoped review collection
- Trustpilot product-scoped review collection
- Omnisend official pricing calculator source
- Omnisend automation guides
- Shopify segment sync
- Omnisend features
- Create and send email campaigns
- Set up Automation workflow settings
- Create multi-step signup forms
- Create and use segments
- Track marketing performance with Reports
User reviews
The Omnisend review section groups source links and available feedback from Shopify App Store; each source’s product-profile scope is stated separately.
3,170 reviewsChecked Sep 3, 2026
Shopify App Store listing: Omnisend Email Marketing & SMS. These reviews cover this app listing, not every product surface from the vendor.
Omnisend has helped me grab more than 1/3 of my revenue. That's not a small amount. Recapture and the automations is AWESOME and the data is fantastic. Love this tool. I recommend it for all of my ecommerce clients.
So easy to use, and I love their templates. I have zero previous experience with email marketing, but I didn't really need it. And the price is right, too -- free, while I grow my list, then very reasonable as I grow.
We've been using Omnisend for years and can't recommend it enough! Their platform is user friendly with plenty of design capabilities. Their customer service team is amazing as well.