Store Experience & Conversion AI

Nosto: ecommerce search and personalization

Nosto is a commerce-experience platform for mid-market and enterprise teams that need to manage search, recommendations, merchandising, content, and shoppable UGC across the shopping journey. Its AI adapts product discovery based on live shopping behavior, helping operators reduce reliance on extensive manual rules while improving relevance and conversion.

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Supported Platforms
Shopify · Magento · BigCommerce · PrestaShop · Salesforce Commerce Cloud
Freshness
Updated Oct 12, 2026
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Buying view: Nosto is aimed at mid-market and enterprise stores that want recommendations, search, merchandising, content personalization, experiments, and UGC in one commerce-experience platform. A useful evaluation needs reliable catalog and behavior data plus controlled tests; a vendor conversion-lift range does not prove the result for a particular store.

Nosto features and workflows

Nosto uses catalog, shopper behavior, audience, and transaction data to control what products, search results, content, popups, or shoppable UGC a visitor sees, then compares experiences with experiments and reporting. Its biggest advantage is one merchandising and personalization layer across several onsite surfaces: placements decide where an experience appears, segments decide who sees it, and rules or algorithms decide what is shown.

Nosto use cases

Commerce teams need search, recommendations, merchandising, content, experiments, and UGC to respond to the same catalog and shopper signals.

How Nosto works

Nosto provides AI-powered product recommendations with behavioral targeting, intelligent site search with semantic query understanding, and dynamic content personalization across web, mobile, and email.

Show recommendations only when placement rules allow

The merchant configures a Nosto recommendation placement, audience, filters, template and fallback behavior. At display time, visibility, placement, schedule and segment conditions must all allow the recommendation. When the primary recommendation data is insufficient, the selected fallback either fills the gaps or replaces the recommendation set before rendering.

Saving a recommendation is not enough to make it visible. Fill and Replace are configured fallback choices, not automatic error recovery or human handoff. The diagram assumes that the store’s data and frontend implementation have been connected.

Show recommendations only when placement rules allowThe merchant configures a Nosto recommendation placement, audience, filters, template and fallback behavior. At display time, visibility, placement, schedule and segment conditions must all allow the recommendation. When the primary recommendation data is insufficient, the selected fallback either fills the gaps or replaces the recommendation set before rendering. Saving a recommendation is not enough to make it visible. Fill and Replace are configured fallback choices, not automatic error recovery or human handoff. The diagram assumes that the store’s data and frontend implementation have been connected.NoYesNoYesStartVisit to configured recommendationplacementAll visibilityconditions met?Recommendation not shownSelect products using configuredrulesEnough primaryresults?Apply Fill or Replace fallbackRendered product recommendationsEndShow recommendations only when placement rules allowThe merchant configures a Nosto recommendation placement, audience, filters, template and fallback behavior. At display time, visibility, placement, schedule and segment conditions must all allow the recommendation. When the primary recommendation data is insufficient, the selected fallback either fills the gaps or replaces the recommendation set before rendering. Saving a recommendation is not enough to make it visible. Fill and Replace are configured fallback choices, not automatic error recovery or human handoff. The diagram assumes that the store’s data and frontend implementation have been connected.NoYesNoYesStartVisit to configuredrecommendation placementAll visibilityconditions met?Recommendation not shownSelect products usingconfigured rulesEnough primaryresults?Apply Fill or Replace fallbackRendered productrecommendationsEnd
Route a search to ranked results or a configured destination

After product data, the Search module and a frontend implementation are connected, Nosto interprets the shopper’s query and applies the merchant’s search rules. A configured keyword redirect can send the shopper to a chosen destination; otherwise the search displays relevant, merchandised results. The merchant uses preview and analytics to inspect and revise the experience.

Code-template and API implementations are alternative setup routes, not two shopper steps. Redirects and merchandising rules require configuration, and optional tests are not an automatic guarantee of better conversion.

Route a search to ranked results or a configured destinationAfter product data, the Search module and a frontend implementation are connected, Nosto interprets the shopper’s query and applies the merchant’s search rules. A configured keyword redirect can send the shopper to a chosen destination; otherwise the search displays relevant, merchandised results. The merchant uses preview and analytics to inspect and revise the experience. Code-template and API implementations are alternative setup routes, not two shopper steps. Redirects and merchandising rules require configuration, and optional tests are not an automatic guarantee of better conversion.YesNoStartShopper’s search queryInterpret query and apply rulesConfigured redirectmatches?Open configured destinationRanked, relevant search resultsEndRoute a search to ranked results or a configured destinationAfter product data, the Search module and a frontend implementation are connected, Nosto interprets the shopper’s query and applies the merchant’s search rules. A configured keyword redirect can send the shopper to a chosen destination; otherwise the search displays relevant, merchandised results. The merchant uses preview and analytics to inspect and revise the experience. Code-template and API implementations are alternative setup routes, not two shopper steps. Redirects and merchandising rules require configuration, and optional tests are not an automatic guarantee of better conversion.YesNoStartShopper’s search queryInterpret query and applyrulesConfiguredredirectmatches?Open configured destinationRanked, relevant searchresultsEnd
Prepare targeted content and check its results

The merchant creates a Nosto content campaign from an asset, template or HTML, then chooses its segment, placement and visibility schedule. Eligible visitors see the configured content. Analytics and optional tests help the merchant compare responses and decide whether to change the creative or targeting for subsequent visits.

Content personalization is independently configured from product recommendations and search. A scheduled campaign does not mean all visitors see the same asset, and revising the campaign is a merchant decision rather than an implied autonomous loop.

Prepare targeted content and check its resultsThe merchant creates a Nosto content campaign from an asset, template or HTML, then chooses its segment, placement and visibility schedule. Eligible visitors see the configured content. Analytics and optional tests help the merchant compare responses and decide whether to change the creative or targeting for subsequent visits. Content personalization is independently configured from product recommendations and search. A scheduled campaign does not mean all visitors see the same asset, and revising the campaign is a merchant decision rather than an implied autonomous loop.StartAsset, template or HTML contentSet audience, placement and scheduleContent shown to eligible visitorsInspect analytics and optional testsMerchant’s creative or targetingdecisionsEndPrepare targeted content and check its resultsThe merchant creates a Nosto content campaign from an asset, template or HTML, then chooses its segment, placement and visibility schedule. Eligible visitors see the configured content. Analytics and optional tests help the merchant compare responses and decide whether to change the creative or targeting for subsequent visits. Content personalization is independently configured from product recommendations and search. A scheduled campaign does not mean all visitors see the same asset, and revising the campaign is a merchant decision rather than an implied autonomous loop.StartAsset, template or HTMLcontentSet audience, placement andscheduleContent shown to eligiblevisitorsInspect analytics and optionaltestsMerchant’s creative ortargeting decisionsEnd

Nosto pricing and purchase terms

View official pricing details

Nosto combines a platform fee with a volume-based fee determined by GMV and traffic. Selected modules, support and scalability also affect the quote, and public pricing information is insufficient to calculate the total. Product and Content Experience Cloud are modular suites, not fixed-price tiers; module AI is included, while enterprise infrastructure and SLAs depend on the agreement.

Nosto product clouds

Product or sales surfaceScopePublic price and status
Product Experience Cloud

For teams purchasing product discovery and merchandising capabilities.

Included plan entitlements
  • AI product recommendations
  • Intelligent site search
  • Behavioral targeting and merchandising controls
  • Experimentation and performance analytics
Custom quote
Content Experience Cloud

For teams activating personalized content and shoppable customer media.

Included plan entitlements
  • Dynamic content personalization
  • Behavior-triggered pop-ups and overlays
  • Shoppable UGC through the Stackla product line
  • Content testing and experience analytics
Custom quote

Nosto alternatives compared

ProductProduct scopeBest-fit scenarios and implementation responsibilitiesPricing and billing
NostoCurrent productNosto is a commerce-experience platform for mid-market and enterprise teams that need to manage search, recommendations, merchandising, content, and shoppable UGC across the shopping journey.

Best fitConsider Nosto for search, recommendations, merchandising and content in one commerce platform. Compare Algolia AI Shopping Assistant for indexed product search and recommendations delivered through search interfaces and Dynamic Yield for testing and personalizing content, recommendations and offers across channels.

ImplementationYour team would connect catalog and events, set segments and merchandising rules and test experiences.

See plans and pricing information above
Algolia AI Shopping AssistantAlgolia is a search and discovery platform that combines indexed product search, recommendations and merchandising controls.

Best fitConsider Algolia AI Shopping Assistant for indexed product search and recommendations delivered through search interfaces when comparing it with Nosto.

ImplementationWith Algolia AI Shopping Assistant, your team would prepare product indexes, connect search interfaces and configure relevance and rules.

Official product and workflow ↗

Confirm current billing terms before buying.

Grow: 10,000 search requests/month included, then $0.50 per additional 1,000; 100,000 records included, then $0.40 per additional 1,000.

Grow Plus: 10,000 search requests/month included, then $1.75 per additional 1,000; record charges are separate. Elevate uses custom pricing.

Official pricing ↗
Dynamic YieldDynamic Yield helps growth and merchandising teams test and personalize product content, recommendations and offers across web, app and email.

Best fitConsider Dynamic Yield for testing and personalizing content, recommendations and offers across channels when comparing it with Nosto.

ImplementationWith Dynamic Yield, your team would connect customer and product data, define targeting and run experience tests.

Official product and workflow ↗

Confirm current billing terms before buying.

Request a sales proposal based on the selected personalization services, channels and usage; the Shopify connector requires a separate paid account.

Official pricing ↗
Bloomreach LoomiBloomreach Loomi brings AI to separate ecommerce search, conversational shopping and personalized marketing product lines.

Best fitConsider Bloomreach Loomi for AI-assisted shopping discovery and personalized marketing in separate product lines when comparing it with Nosto.

ImplementationWith Bloomreach Loomi, your team would connect the data required by the chosen product line and configure its customer experiences.

Official product and workflow ↗

Confirm current billing terms before buying.

Autonomous Marketing — annual contract; request pricing

Autonomous Search — annual contract; request pricing

Conversational Shopping — annual contract; request pricing

Official pricing ↗
RebuyRebuy is a Shopify personalization suite for adding recommendations and offers to cart, checkout, post-purchase, search and collection-page experiences.

Best fitConsider Rebuy for Shopify recommendations and offers across cart, checkout and post-purchase when comparing it with Nosto.

ImplementationWith Rebuy, your team would connect products and events, configure placements and offer rules and test purchases.

Official product and workflow ↗

Confirm current billing terms before buying.

Build your own plan starts at $25/month for one package. Platform One displays $534/month at the page's default order-volume setting.

The paid offering depends on the selected packages and monthly order volume; the free Rebuy Monetize offering covers a different product scope.

Official pricing ↗
Octane AIOctane AI is a Shopify quiz and personalization platform for marketing teams that need to collect declared shopper preferences, recommend matching products, and sync those answers to retention tools.

Best fitConsider Octane AI for quizzes that collect stated preferences and match shoppers to products when comparing it with Nosto.

ImplementationWith Octane AI, your team would write quiz questions, map answers to products and configure data syncing.

Official product and workflow ↗

Confirm current billing terms before buying.

Basic: $50/month, or $43/month equivalent billed yearly; 400 credits. Plus: $200/month, or $170/month equivalent billed yearly; 2,200 credits.

One quiz engagement uses one credit; AI features consume additional credits. Higher-volume options are priced separately.

Official pricing ↗

Selection advice

Comparing a single module for a focused need

For a focused search or recommendation need, scope the relevant Nosto module without assuming the entire platform is required. Compare search with Constructor, or Shopify cart and recommendation needs with Rebuy. Nosto pricing also depends on business volume, modules, and support, so compare the options against the same task.

Comparing Dynamic Yield for search, recommendations, and experiments

When search, recommendations, and content experiments need a shared platform, compare Nosto and Dynamic Yield module by module. Nosto offers product and content experience modules; Dynamic Yield also covers segmentation, targeting, recommendations, search, and experiments. Confirm contracted features and the data and operating rules the team must supply; a capability being available on the platform does not mean it is included in every offer.

Comparing pre-purchase evaluation options

Nosto offers eligible merchants a representative-supported proof of concept using store data rather than a standard self-service free trial. Teams testing recommendations and upsells can also evaluate the LimeSpot Max trial and its revenue-band conditions. Compare the functions and involvement required by each evaluation, not just trial duration.

Nosto third-party integrations

Shopify and Shopify PlusShopify ↔ Nosto

Sync catalog and shopper events so Nosto can power search, merchandising and personalization in the storefront.

Nosto Shopify integrations
KlaviyoNosto → Klaviyo

Send Nosto segments and product recommendations into eligible Klaviyo messaging workflows.

Nosto for Klaviyo
AttentiveNosto → Attentive

Use Nosto customer segments and product data in personalized mobile messaging journeys.

Nosto for Attentive
OmnisendNosto → Omnisend

Pass Nosto recommendations and behavioral context into supported Omnisend campaigns.

Nosto integration guides
Stamped.ioStamped.io → Nosto

Bring supported ratings and review data into Nosto product-discovery experiences.

Nosto Shopify integrations
Nosto integration guides

Nosto FAQs

Nosto FAQs address “What is Nosto?” and “How much does Nosto cost?”.

What is Nosto?

Nosto is an ecommerce experience platform for site search, category merchandising, product recommendations, personalization and user-generated content. A merchant connects store data, sets rules and placements, then uses Nosto to tailor product discovery for different shoppers.

How much does Nosto cost?

Nosto does not publish a single self-service price for the full platform. The final quote depends on the products selected, store traffic and implementation scope, so buyers should request a proposal and confirm whether onboarding or usage charges apply.

Does Nosto work with Shopify and Shopify Plus?

Yes. Nosto documents Shopify and Shopify Plus integrations that use catalog and shopper-event data for search, merchandising and personalization. The store still needs to configure placements, rules and consent handling for its own storefront.

What ecommerce work can Nosto handle?

Teams can use Nosto to tune site search, sort category pages, place personalized recommendations, target onsite content and connect review content to product discovery. Which jobs are available depends on the purchased Nosto products and the store platform.

How does Nosto personalize a storefront?

Nosto combines catalog information with shopper behavior and merchant-defined rules to choose search results, recommendations or content for a visit. Merchants should review data collection, consent and fallback rules before launching personalized experiences.

Which tools integrate natively with Nosto?

Documented connections include Shopify, Klaviyo, Attentive, Omnisend and review platforms such as Yotpo, Stamped.io, Judge.me and Okendo. Each connector transfers a defined set of data, so teams should check the linked integration guide before assuming every field or action is supported.

What are common Nosto alternatives?

Algolia focuses on programmable search infrastructure. Dynamic Yield and Bloomreach cover broader personalization suites, while Rebuy and Octane AI focus on Shopify revenue workflows and guided product discovery. Compare implementation effort, traffic-based pricing and the exact merchandising controls your team needs.

Sources

The sources for Nosto include apps.shopify.com, docs.nosto.com, help.nosto.com, octaneai.com; the linked documents are references for checking product, purchase or review information, with applicability still to be verified.

User reviews

The Nosto review section groups source links and available feedback from Shopify App Store, G2, Capterra; each source’s product-profile scope is stated separately.

61 reviewsChecked Sep 20, 2026

Reviews of the Nosto Shopify app. Complete public records already captured on this page remain available as review cards.

MillyUnited States

I have been working with Nosto for the last two years and continue to appreciate their partnership. Marcia, my CSM, is extremely hardworking, patient, and is always bringing new ideas to the table.

Jennifer Behr LLCUnited States

Great app and excellent personalized customer support! We have been able to build successful personalized recommendations on site and the possibilities of additional build outs for increased rev are endless.

Andie SwimUnited States

Nosto is a robust platform which tons of features and opportunity to get really granular with how you merchandise your business. We've had amazing CSMs to help along the way and strategize with us!

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59app-store reviewsShopify App Store★ 4.7 / 54reviewsCapterra★ 4.0 / 5