Marketing & Acquisition AI
Perpetua
Perpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow. It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard.
- Platforms
- Amazon · Walmart · Instacart · Target
Official videoThe Sellics Impact Driver Analysis: How It WorksClick to play · Sellics (now @PerpetuaLabs)
Buying view: It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard. Automation can change bid or campaign behavior. Define budget ceilings, ownership, and change-review rules before connecting any advertising account.
Capabilities
Perpetua helps marketplace advertisers translate a growth objective and budget into campaign structures, automated bids, and retail-media execution, then review performance and incremental-growth evidence. Its biggest advantage is marketplace-specific automation across retail media: operators set commercial goals and guardrails while the platform manages frequent bid and budget decisions at a scale that is difficult to handle manually.
What problem it addresses
Marketplace advertisers need to create, adjust, and measure retail-media campaigns across supported ad environments with explicit budget controls.
How people use it
Retail-media advertising workflow. Marketplace campaign management and optimization. Ecommerce advertising performance reporting.
The advertiser connects an account, defines goals, products, budget and constraints, Perpetua launches and adjusts campaigns, and the team reviews results before revising strategy.
What each module does and its role
Retail-media advertising
Retail-media advertising workflow. Teams configure triggers and rules, then inspect and revise the steps that will be executed.
Marketplace campaign management
Marketplace campaign management and optimization. Teams use it to create, manage, and optimize marketplace advertising campaigns.
Advertising measurement
Ecommerce advertising performance reporting. Teams use this view to review performance and determine the next reporting, optimization, or follow-up step.
Budget and bid controls
Operators set account budgets, campaign constraints, target efficiency or growth objectives, and other available guardrails before automation changes bids and allocation. Reporting lets the team see where spend moved and tighten the controls when the commercial result differs from the goal.
Commercial plans
This table reflects the current public pricing information checked on 2026-09-03. Each row keeps the plan's documented allowances, capabilities and separately priced add-ons together so the tiers can be compared without treating the headline price as the whole offer.
Perpetua commercial package
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Retail media platform | For brands and agencies buying managed retail-media optimization at an agreed marketplace and spend scope. Included plan entitlements
| Contact sales |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Pacvue | Pacvue's core scope is analysis, bidding, budget control, and marketplace advertising operations for Amazon or retail-media campaigns. Verify supported retailers, account permissions, service versus software scope, data freshness, spend controls, and contract terms. | Public standard price not published |
| Marketplace Ad Pros | Marketplace Ad Pros' core scope is analysis, bidding, budget control, and marketplace advertising operations for Amazon or retail-media campaigns. Verify supported retailers, account permissions, service versus software scope, data freshness, spend controls, and contract terms. | $10/week |
| Helium 10 | The primary need is Amazon niche, keyword, product, competitor, or listing research before sourcing or launch. Treat estimates as research input, then validate demand, cost, policy, and margin with current first-party or supplier evidence. | $99/month |
| Google Performance Max | The team primarily wants automation inside a major ad platform rather than a retailer-specific media operating layer. Platform automation can reduce manual controls; verify conversion quality, creative inputs, reporting transparency, and budget guardrails. | No separate platform fee; media spend still applies |
| Meta Advantage+ | The team primarily wants automation inside a major ad platform rather than a retailer-specific media operating layer. Platform automation can reduce manual controls; verify conversion quality, creative inputs, reporting transparency, and budget guardrails. | No separate platform fee; media spend still applies |
Frequently asked questions
How does Perpetua fit into an ecommerce workflow?
After advertising accounts are connected to the platform, operators define marketplace campaign and budget parameters, while automation and measurement support ongoing retail-media work.
How is Perpetua priced?
The public pricing reference shown here is: Custom plan—contact sales.
What is the main Perpetua boundary to check?
Automation can change bid or campaign behavior. Define budget ceilings, ownership, and change-review rules before connecting any advertising account.
Sources
Content checked: