Marketing & Acquisition AI

Perpetua: Amazon PPC automation

Perpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow. It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard.

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Amazon · Walmart · Instacart · Target
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Updated Oct 12, 2026
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Buying view: It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard. Automation can change bid or campaign behavior. Define budget ceilings, ownership, and change-review rules before connecting any advertising account.

Perpetua features and workflows

Perpetua supports retail-media campaign management, bid optimization and keyword harvesting. Advertisers supply products, budgets and efficiency goals, then use performance, profitability and available competitive reporting to revise the controls that guide automation.

Perpetua use cases

Marketplace advertisers need to create, adjust, and measure retail-media campaigns across supported ad environments with explicit budget controls.

How Perpetua works

Advertisers choose products, targeting, budget and efficiency goals for supported campaign formats. Perpetua handles bid optimization and keyword harvesting, while the team checks reporting and adjusts the business targets.

Launch a Sponsored Products goal and adjust its controls

For Sponsored Products, the advertiser selects products, targeting, budget and target ACoS, then launches the goal. Perpetua adjusts bids and gathers keyword evidence. The team reviews performance and available hourly or competitive insights, then revises the goal controls; other supported advertising formats have their own setup.

Manual and automatically harvested targets are configuration choices, not mandatory separate campaigns. Changes made directly in Seller Central can be overwritten by Perpetua’s management, so the operator should use the intended control surface. A target ACoS is a goal, not a promised result.

Launch a Sponsored Products goal and adjust its controlsFor Sponsored Products, the advertiser selects products, targeting, budget and target ACoS, then launches the goal. Perpetua adjusts bids and gathers keyword evidence. The team reviews performance and available hourly or competitive insights, then revises the goal controls; other supported advertising formats have their own setup. Manual and automatically harvested targets are configuration choices, not mandatory separate campaigns. Changes made directly in Seller Central can be overwritten by Perpetua’s management, so the operator should use the intended control surface. A target ACoS is a goal, not a promised result.Revise targetsStartProducts, efficiency target andbudgetConfigure targeting optionsLaunch Sponsored Products goalPerpetua manages campaign bidsReview reporting and adjust goalcontrolsUpdated goal and campaign controlsEndLaunch a Sponsored Products goal and adjust its controlsFor Sponsored Products, the advertiser selects products, targeting, budget and target ACoS, then launches the goal. Perpetua adjusts bids and gathers keyword evidence. The team reviews performance and available hourly or competitive insights, then revises the goal controls; other supported advertising formats have their own setup. Manual and automatically harvested targets are configuration choices, not mandatory separate campaigns. Changes made directly in Seller Central can be overwritten by Perpetua’s management, so the operator should use the intended control surface. A target ACoS is a goal, not a promised result.Revise targetsStartProducts, efficiency targetand budgetConfigure targeting optionsLaunch Sponsored Products goalPerpetua manages campaign bidsReview reporting and adjustgoal controlsUpdated goal and campaigncontrolsEnd
Launch a Sponsored Brands or Display goal

An eligible registered brand opens the appropriate advertising tab. For Sponsored Brands Product Collection, it supplies targeting, budget, target ACoS, products, a destination, creative and keywords. For Sponsored Display, it chooses products and segments, then sets each segment’s target ACoS, budget and any custom targets. The advertiser launches the goal and checks it in the dashboard. These are separate setup routes, and Amazon eligibility and creative requirements still apply. Existing Sponsored Brands creative is edited in Amazon’s advertising console.

Launch a Sponsored Brands or Display goalAn eligible registered brand opens the appropriate advertising tab. For Sponsored Brands Product Collection, it supplies targeting, budget, target ACoS, products, a destination, creative and keywords. For Sponsored Display, it chooses products and segments, then sets each segment’s target ACoS, budget and any custom targets. The advertiser launches the goal and checks it in the dashboard. These are separate setup routes, and Amazon eligibility and creative requirements still apply. Existing Sponsored Brands creative is edited in Amazon’s advertising console. BrandsDisplayStartEligible registered brandBrands or Display?Set targeting, ACoS and budgetChoose products and segmentsAdd products, destination andcreativeSet segment ACoS and budgetAdd keyword targetsSet any custom targetsLaunch the configured goalCheck goal in its dashboardEndLaunch a Sponsored Brands or Display goalAn eligible registered brand opens the appropriate advertising tab. For Sponsored Brands Product Collection, it supplies targeting, budget, target ACoS, products, a destination, creative and keywords. For Sponsored Display, it chooses products and segments, then sets each segment’s target ACoS, budget and any custom targets. The advertiser launches the goal and checks it in the dashboard. These are separate setup routes, and Amazon eligibility and creative requirements still apply. Existing Sponsored Brands creative is edited in Amazon’s advertising console. BrandsDisplayStartEligible registered brandBrands orDisplay?Set targeting, ACoS and budgetChoose products and segmentsAdd products, destination andcreativeSet segment ACoS and budgetAdd keyword targetsSet any custom targetsLaunch the configured goalCheck goal in its dashboardEnd

What each module does and its role

The Perpetua module descriptions explain the roles of Retail-media advertising, Marketplace campaign management, Advertising measurement, and Budget and bid controls.

Retail-media advertising

Advertisers connect a supported retail-media account and choose the products and advertising goal to manage. Perpetua uses the configured targets to optimize bids and harvest keywords; the team remains responsible for the products, budget and commercial objective.

Marketplace campaign management

Advertisers manage supported Sponsored Products, Sponsored Brands and Sponsored Display campaigns through the appropriate setup. Campaign formats have different targeting and creative requirements, so advertisers do not need to run these campaigns consecutively for every product.

Advertising measurement

Performance and profitability reports connect spend with advertising results. Where enabled, hourly reporting, share of voice, organic rank and competitor search-term insights help the advertiser review targets and adjust the next round of investment.

Budget and bid controls

Operators set account budgets, campaign constraints, target efficiency or growth objectives, and other available guardrails before automation changes bids and allocation. Reporting lets the team see where spend moved and tighten the controls when the commercial result differs from the goal.

Perpetua pricing and purchase terms

View official pricing details

Essentials is listed at $695/month for up to $10,000 in monthly ad spend. Growth adds an unpublished percentage of ad spend, and Premium is custom-priced. Ad spend itself is separate from software fees. Because the public page does not resolve the full purchasing terms or Growth percentage, these are price references, not guaranteed all-in budget matches.

Perpetua plans and service scope

Product or sales surfaceScopePublic price and status
Essentials

Up to $10,000 in monthly ad spend; ad spend is separate.

Included plan entitlements
  • AI bid optimization and automated keyword harvesting
  • Performance and profitability reporting
  • Data-driven performance recommendations
  • Live onboarding webinars, chat support, Slack community and Ad School video tutorials
$695/month
Growth

Above $10,000 in monthly ad spend; the percentage fee is not public.

Included plan entitlements
  • AI bid optimization and automated keyword harvesting
  • Performance and profitability reporting
  • Data-driven performance recommendations
  • Hourly reporting and intraday optimization through Amazon Marketing Stream
  • Hourly share-of-voice and organic-rank insights
  • Revenue opportunities and competitor search-term data
  • Client Success team, tailored launch strategy, 3- and 6-week check-ins, business reviews on request
$695/month + a percentage of ad spend
Premium

Above $500,000 in monthly ad spend; scope by agreement.

Included plan entitlements
  • Growth features plus competitor/market intelligence, custom AMC reporting, data integrations and dashboards
  • Beta-feature access, dedicated account team, assisted activation, personalized onboarding/workshops and monthly business reviews
Custom quote

Perpetua alternatives compared

ProductProduct scopeBest-fit scenarios and implementation responsibilitiesPricing and billing
PerpetuaCurrent productPerpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow.

Best fitConsider Perpetua for marketplace advertising campaigns, bids and budgets. Compare Pacvue for retailer advertising informed by commerce, sales and inventory data and Marketplace Ad Pros for Amazon advertising analysis and approved actions using AI-connected operating data.

ImplementationYour team would connect ad accounts, set campaign goals and budgets and review automated changes.

See plans and pricing information above
PacvuePacvue is a commerce-media operations platform for brands and agencies managing retailer advertising, commerce operations, and performance data.

Best fitConsider Pacvue for retailer advertising informed by commerce, sales and inventory data when comparing it with Perpetua.

ImplementationWith Pacvue, your team would connect retailer accounts and data, select modules and configure advertising controls.

Official product and workflow ↗

Confirm current billing terms before buying.

Commerce acceleration platform — Custom quote

Official pricing ↗
Marketplace Ad ProsMarketplace Ad Pros is an AI-connected Amazon operations platform that helps sellers and agencies analyze changes in ad performance using listing, inventory and order data.

Best fitConsider Marketplace Ad Pros for using AI tools to analyze connected Amazon operational data and carry out authorized actions when comparing it with Perpetua.

ImplementationWith Marketplace Ad Pros, your team would connect Amazon accounts, review recommendations and approve changes before execution.

Official product and workflow ↗

Confirm current billing terms before buying.

Managed ads — $10/week plus ad spend

Official pricing ↗
Helium 10Helium 10 is a seller-operations suite for Amazon, Walmart, and TikTok Shop teams that need to research demand and keywords, improve listings and ads, and monitor profit.

Best fitConsider Helium 10 for Amazon seller research combined with listing, advertising and profit tools when comparing it with Perpetua.

ImplementationWith Helium 10, your team would choose research tools, validate keywords and configure any connected seller workflows.

Official product and workflow ↗

Confirm current billing terms before buying.

1 user, 2 seller accounts; 20 tracked ASINs and 3 Market Tracker markets, with both subject to lifetime limits.

5 users, 10 seller accounts; 1,000 tracked ASINs and 5 Market Tracker markets, with both subject to lifetime limits.

Official pricing ↗
Google Performance MaxPerformance Max is an automated Google Ads campaign type for ecommerce advertisers that need to optimize toward conversion goals using creative assets and product feeds across Google inventory from one campaign.

Best fitConsider Google Performance Max for campaigns that run across Google's advertising inventory when comparing it with Perpetua.

ImplementationWith Google Performance Max, your team would connect product feeds and conversion tracking, supply assets and set campaign goals.

Official product and workflow ↗

Confirm current billing terms before buying.

Campaign access: No separate Performance Max subscription fee

Campaign access: Media spend is separate

Performance Max is a Google Ads campaign type rather than a separate subscription.

Official pricing ↗
Meta Advantage+Meta Advantage+ sales campaigns help ecommerce teams automate sales advertising on Facebook and Instagram.

Best fitConsider Meta Advantage+ for optimizing Meta advertising through campaign automation when comparing it with Perpetua.

ImplementationWith Meta Advantage+, your team would provide campaign goals and creative, choose automation settings and review ad performance.

Official product and workflow ↗

A comparable current amount has not been confirmed for this purchase scope; use the official pricing source to check the plan, billing unit and additional charges.

Official commercial information ↗

Perpetua third-party integrations

Amazon AdsPerpetua ↔ Amazon Ads

Use the documented connector to exchange supported data or trigger the supported workflow with Amazon Ads.

Perpetua supported marketplaces
Walmart ConnectPerpetua ↔ Walmart Connect

Use the documented connector to exchange supported data or trigger the supported workflow with Walmart Connect.

Perpetua supported marketplaces
Instacart AdsPerpetua ↔ Instacart Ads

Use the documented connector to exchange supported data or trigger the supported workflow with Instacart Ads.

Perpetua supported marketplaces
Target RoundelPerpetua ↔ Target Roundel

Use the documented connector to exchange supported data or trigger the supported workflow with Target Roundel.

Perpetua supported marketplaces
Google AdsPerpetua ↔ Google Ads

Use the documented connector to exchange supported data or trigger the supported workflow with Google Ads.

Perpetua supported marketplaces
Perpetua supported marketplaces

Perpetua FAQs

Perpetua FAQs address “What is Perpetua?” and “How much does Perpetua cost?”.

What is Perpetua?

Perpetua is an ecommerce advertising platform for retail media marketplaces.

How much does Perpetua cost?

pricing varies by marketplace, ad spend and managed or self-service scope. Confirm taxes, usage charges and current contract terms on the linked official pricing source before purchase.

Which tools integrate natively with Perpetua?

The verified first-party directory lists Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, Google Ads. Each connector supports a defined data path, so check its guide before assuming every object or action is available.

Who is Perpetua best for?

Perpetua is best suited to brands managing sponsored advertising across Amazon and other retail media networks. The practical fit still depends on data volume, team skills and the systems already in use.

What are the main Perpetua alternatives?

This page compares Pacvue, Marketplace Ad Pros, Helium 10, Google Performance Max, Meta Advantage+. Compare their complete plan prices, workflow scope, native connections and data ownership against the same operating scenario.

Can manual changes in Seller Central conflict with Perpetua automation?

For campaigns managed by Perpetua, its automation can overwrite changes made directly in Seller Central. Campaign goals, budgets, and the selected automation settings therefore need to be managed with that relationship in mind. A manual Amazon-side edit should not be assumed to remain in place under active automation.

Sources

The sources for Perpetua include ads.google.com, help.perpetua.io, pacvue.com, perpetua.io; the linked documents are references for checking product, purchase or review information, with applicability still to be verified.

User reviews

The Perpetua review section groups source links and available feedback from Capterra, G2; each source’s product-profile scope is stated separately.

13 reviewsChecked Sep 21, 2026

Perpetua reviews; summaries cover the overall-experience answer.

Peter K.
Review summary (our paraphrase)

Praised the account contact for responding quickly to questions.

Read original review
Jonathan P.
Review summary (our paraphrase)

Reported disputed charges after ending service, alongside dissatisfaction with support and unmet DSP needs.

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Stephan B.
Review summary (our paraphrase)

Valued automated advertising budgets and keyword bidding for ecommerce marketplaces.

Read original review
More reviews on Capterra

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Original pageperpetua.io