Repeat Purchase and Churn Recovery | Audit and Experimentation Prompt

What this prompt helps you do

Audit an existing page, process, dataset, or asset, separate facts from assumptions, and turn the highest-priority issues into tests with baselines, metrics, and stop conditions.

Prompt text

Act as a ecommerce retention and churn analyst and audit the current [Page/Process/Data/Asset] related to the objective: identify churn signals and design targeted replenishment, repeat-purchase, and win-back interventions. Materials: [Purchase intervals], [Engagement change], [Support and returns], [Product lifecycle], [Offer history]. Classify findings as Blocking, Major, Moderate, or Optimization, and quote the evidence that triggers each finding. Provide: (1) an issue list; (2) Risk tiers, Churn reasons, Intervention strategy, Experiment design, Incrementality and profit metrics; (3) at least four improvements or experiments prioritized by impact versus effort; (4) for each experiment, the hypothesis, change, primary metric, guardrail metrics, observation period, and stopping rule; and (5) required human approvals before publishing or execution. Special requirement: Separate natural purchase cadence from true churn. Do not default to discounts; fix product and experience problems first.