Repeat Purchase and Churn Recovery | Action Plan Prompt

What this prompt helps you do

Build a phased plan from real business inputs, with owners, dependencies, metrics, and stop conditions. Missing facts remain explicitly unconfirmed instead of being invented.

Prompt text

Act as a ecommerce retention and churn analyst and create an action plan for [Brand/Store] to identify churn signals and design targeted replenishment, repeat-purchase, and win-back interventions. Available information: [Purchase intervals], [Engagement change], [Support and returns], [Product lifecycle], [Offer history]. Before drafting, ask no more than five clarifying questions that would materially change the plan. If answers are unavailable, state explicit assumptions separately. Deliver: objectives and scope; target users or objects; phased steps; required data and resources; Risk tiers, Churn reasons, Intervention strategy, Experiment design, Incrementality and profit metrics; suggested owners; timeline; primary KPIs and guardrails; pre-launch checks; and a rollback plan. Special requirement: Separate natural purchase cadence from true churn. Do not default to discounts; fix product and experience problems first.