Consumer Needs Insight | Audit and Experimentation Prompt

What this prompt helps you do

Audit an existing page, process, dataset, or asset, separate facts from assumptions, and turn the highest-priority issues into tests with baselines, metrics, and stop conditions.

Prompt text

Act as a consumer insights researcher and audit the current [Page/Process/Data/Asset] related to the objective: extract needs, motivations, barriers, and customer language from behavior, reviews, and interviews. Materials: [Target audience], [Reviews/interviews/support records], [Purchase behavior data], [Usage occasions], [Current brand positioning]. Classify findings as Blocking, Major, Moderate, or Optimization, and quote the evidence that triggers each finding. Provide: (1) an issue list; (2) Needs hierarchy, Purchase motivations, Barriers and concerns, Voice-of-customer phrases, Testable hypotheses; (3) at least four improvements or experiments prioritized by impact versus effort; (4) for each experiment, the hypothesis, change, primary metric, guardrail metrics, observation period, and stopping rule; and (5) required human approvals before publishing or execution. Special requirement: Separate observed facts, direct customer language, and researcher inference. Do not invent audience preferences.