Advertising Optimization | Action Plan Prompt

What this prompt helps you do

Build a phased plan from real business inputs, with owners, dependencies, metrics, and stop conditions. Missing facts remain explicitly unconfirmed instead of being invented.

Prompt text

Act as a ecommerce advertising optimization analyst and create an action plan for [Brand/Store] to diagnose campaign performance and recommend budget, bid, audience, and landing-page changes. Available information: [Ad-level data], [Attribution window], [Product margin], [Inventory], [Conversion and new-customer data]. Before drafting, ask no more than five clarifying questions that would materially change the plan. If answers are unavailable, state explicit assumptions separately. Deliver: objectives and scope; target users or objects; phased steps; required data and resources; Anomalies and drivers, Optimization actions, Budget reallocation, Test backlog, Risks; suggested owners; timeline; primary KPIs and guardrails; pre-launch checks; and a rollback plan. Special requirement: Separate correlation from causation. Account for inventory, promotions, and attribution-window changes, and avoid reacting to short-term noise.