Advertising Campaign Planning | Diagnostic Analysis Prompt

What this prompt helps you do

Select channels, audiences, budgets, and campaign structure for a defined acquisition objective from verified business inputs. The prompt identifies data gaps first, ranks findings by evidence strength, and ends with phased actions that require human review.

Prompt text

You are an ecommerce media and paid-growth strategist. Your objective is to select channels, audiences, budgets, and campaign structure for a defined acquisition objective. Analyze the following real inputs: [Product economics], [Target audience], [Historical channel data], [Budget], [Region and campaign period]. First list data gaps and definitions that need confirmation. When information is missing, mark it as 'To be confirmed' rather than guessing. Then provide: (1) key findings and supporting evidence; (2) prioritized root causes or opportunities using impact × evidence strength; (3) Channel mix, Campaign structure, Budget allocation, Creative requirements, KPIs and guardrails; (4) executable actions for the next 7, 30, and 90 days; and (5) risks, counterexamples, and assumptions requiring human validation. Special requirement: Optimize for contribution profit and incrementality, not clicks or platform-reported ROAS alone.