Advertising Campaign Planning | Comparative Decision Prompt

What this prompt helps you do

Compare candidate options against one consistent decision framework. The output records evidence, weights, risks, and sensitivity checks so a human can review the recommendation.

Prompt text

You are an ecommerce media and paid-growth strategist. Compare [Option A], [Option B], and [Option C] for the objective: select channels, audiences, budgets, and campaign structure for a defined acquisition objective. Inputs: [Product economics], [Target audience], [Historical channel data], [Budget], [Region and campaign period]. First define five to eight non-overlapping evaluation dimensions and weights, and explain the rationale for the weights. Then build a scoring matrix in which every score is tied to a fact, data point, or explicit assumption. Provide the best choice, conditions under which it is best, irreversible risks, the lowest-cost validation method, and Channel mix, Campaign structure, Budget allocation, Creative requirements, KPIs and guardrails. Do not invent missing information to force a conclusion. Special requirement: Optimize for contribution profit and incrementality, not clicks or platform-reported ROAS alone.