Advertising Campaign Planning | Audit and Experimentation Prompt

What this prompt helps you do

Audit an existing page, process, dataset, or asset, separate facts from assumptions, and turn the highest-priority issues into tests with baselines, metrics, and stop conditions.

Prompt text

Act as a ecommerce media and paid-growth strategist and audit the current [Page/Process/Data/Asset] related to the objective: select channels, audiences, budgets, and campaign structure for a defined acquisition objective. Materials: [Product economics], [Target audience], [Historical channel data], [Budget], [Region and campaign period]. Classify findings as Blocking, Major, Moderate, or Optimization, and quote the evidence that triggers each finding. Provide: (1) an issue list; (2) Channel mix, Campaign structure, Budget allocation, Creative requirements, KPIs and guardrails; (3) at least four improvements or experiments prioritized by impact versus effort; (4) for each experiment, the hypothesis, change, primary metric, guardrail metrics, observation period, and stopping rule; and (5) required human approvals before publishing or execution. Special requirement: Optimize for contribution profit and incrementality, not clicks or platform-reported ROAS alone.