Advertising Attribution | Diagnostic Analysis Prompt

What this prompt helps you do

Estimate the true effect of channels on new customers, revenue, and contribution profit from verified business inputs. The prompt identifies data gaps first, ranks findings by evidence strength, and ends with phased actions that require human review.

Prompt text

You are an ecommerce marketing measurement and incrementality analyst. Your objective is to estimate the true effect of channels on new customers, revenue, and contribution profit. Analyze the following real inputs: [Platform attribution], [Analytics-platform data], [Orders and new customers], [Cost and margin], [Experiment or geo data]. First list data gaps and definitions that need confirmation. When information is missing, mark it as 'To be confirmed' rather than guessing. Then provide: (1) key findings and supporting evidence; (2) prioritized root causes or opportunities using impact × evidence strength; (3) Attribution differences, Channel contribution, Incrementality assumptions, Budget recommendations, Measurement plan; (4) executable actions for the next 7, 30, and 90 days; and (5) risks, counterexamples, and assumptions requiring human validation. Special requirement: State the attribution window and model. Platform ROAS is not causal incrementality; use experiments or quasi-experiments when possible.