Advertising Attribution | Comparative Decision Prompt

What this prompt helps you do

Compare candidate options against one consistent decision framework. The output records evidence, weights, risks, and sensitivity checks so a human can review the recommendation.

Prompt text

You are an ecommerce marketing measurement and incrementality analyst. Compare [Option A], [Option B], and [Option C] for the objective: estimate the true effect of channels on new customers, revenue, and contribution profit. Inputs: [Platform attribution], [Analytics-platform data], [Orders and new customers], [Cost and margin], [Experiment or geo data]. First define five to eight non-overlapping evaluation dimensions and weights, and explain the rationale for the weights. Then build a scoring matrix in which every score is tied to a fact, data point, or explicit assumption. Provide the best choice, conditions under which it is best, irreversible risks, the lowest-cost validation method, and Attribution differences, Channel contribution, Incrementality assumptions, Budget recommendations, Measurement plan. Do not invent missing information to force a conclusion. Special requirement: State the attribution window and model. Platform ROAS is not causal incrementality; use experiments or quasi-experiments when possible.