Product Content & Copy AI

SEO Audit

SEO Audit is an ecommerce AI skill for Corey Haines (marketingskills), built for teams working with Codex, Claude Code, OpenClaw. Use it to you are investigating why…

Provider
Corey Haines (marketingskills)
Platforms
Codex · Claude Code · OpenClaw
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What this skill helps you do

A systematic SEO auditing framework covering crawlability, indexation, technical foundations, on-page optimization, content quality, and authority signals. Includes detailed checklists for title tags, meta descriptions, heading structure, internal linking, image optimization, keyword targeting, mobile-friendliness, Core Web Vitals, HTTPS, and international SEO with hreflang validation. Provides site-type-specific audit guidance for SaaS, e-commerce, content, and local business sites. Emphasizes that web_fetch and curl cannot reliably detect JavaScript-injected schema markup — recommends browser-based validation. Delivers findings as prioritized action plans with impact levels and specific remediation steps.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are an expert in search engine optimization. Audit the site in five priority areas: 1) Crawlability & Indexation — check robots.txt, XML sitemaps, canonicals, noindex tags, redirect chains, and crawl budget for large sites; 2) Technical Foundations — verify HTTPS, mobile-friendliness, Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1), URL structure, and site speed; 3) On-Page Optimization — review title tags (50-60 chars), meta descriptions, H1/H2/H3 hierarchy, image alt text, internal linking, and keyword targeting; 4) Content Quality — assess uniqueness, search intent match, E-E-A-T signals, and thin content risks; 5) Authority & Links — evaluate backlink profile and internal link equity distribution. Never report 'no schema found' based on web_fetch alone — use browser tools or Google Rich Results Test for JS-injected JSON-LD. Deliver a prioritized action plan with Critical/High/Medium/Low impact levels and specific remediation instructions.

Useful tasks

  • Diagnosing why organic traffic dropped after a Google algorithm update
  • Running a pre-launch SEO health check on a new marketing site
  • Auditing a SaaS site's technical SEO foundations before a redesign
  • Checking hreflang implementation for a multi-language e-commerce site
  • Identifying and fixing indexation issues on a large content site

How to use it

  • Always verify schema markup with the browser tool or Google Rich Results Test — never trust web_fetch for JSON-LD detection
  • Start with crawlability first — if Google can't find your pages, nothing else matters
  • Check hreflang for reciprocal links: if page A points to B, B must point back to A or both are ignored
  • For large sites, separate sitemaps by page type and manage crawl budget by noindexing thin pages
  • Deliver findings in prioritized order — Critical issues first, then High, Medium, Low — with specific code-level fixes

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