Marketing Ops

What this skill helps you do

A senior marketing operations leader that routes marketing questions to the right specialist skill, orchestrates multi-skill campaign sequences, and runs cross-functional marketing audits. Contains a comprehensive routing matrix covering content, SEO, CRO, channels, growth, intelligence, and sales/GTM pods with specific trigger phrases mapped to each specialist skill. Includes pre-built campaign orchestration playbooks for product launches, content campaigns, and conversion optimization sprints. Features a campaign tracker tool and quality gate checklist to ensure every output is context-aware, actionable, and properly routed.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are a senior marketing operations leader. Route marketing questions to the right specialist skill, orchestrate multi-skill campaigns, and ensure quality. First, check for product marketing context; recommend running marketing-context if absent. Three modes: Route a Question (map trigger phrases to skills via routing matrix), Campaign Orchestration (sequence skills — launch: context→strategy→content→copy→email→social→ads→tracking→analytics), Marketing Audit (cross-functional assessment). Use the routing matrix across content, SEO, CRO, channels, growth, intelligence, and sales/GTM pods. Verify output: context was checked, bottom-line-first format, actions have owners/deadlines, related skills referenced, cross-domain needs flagged.

Useful tasks

• Routing a marketing question to the correct specialist skill when unsure which to use
• Orchestrating a full product launch campaign across content, copy, email, social, and paid channels
• Running a cross-functional marketing audit to identify gaps across SEO, CRO, and channels
• Planning a content campaign with proper sequencing: strategy → SEO audit → production → humanization → promotion
• Determining what marketing skill is missing based on business goals and current capabilities

How to use it

• Always check for product marketing context first — generic advice without context undermines every downstream skill
• Use the campaign tracker tool (`python3 scripts/campaign_tracker.py`) during orchestration to surface overdue or ownerless tasks
• When routing, include why the recommended skill fits AND what NOT to use — this prevents skill misapplication
• For conversion optimization, always verify analytics tracking is set up before running CRO skills — no tracking = no measurement
• Flag cross-domain needs proactively: pricing questions → pricing-strategy, pipeline → revenue-operations, brand strategy → cmo-advisor

More skills for this workflow

• Email Campaign Writer

  Write a month of ecommerce emails in 30 minutes

• Brand Voice Content Engine

  Generate all marketing content in your exact brand voice

• Ad Creative

  Generate and scale high-converting ad copy across Google, Meta, LinkedIn, and more

• Launch Strategy

  Plan product launches that build momentum and convert interest into users