Email Sequence

What this skill helps you do

Creates complete email sequences for welcome/onboarding, lead nurture, re-engagement, post-purchase, event-based, educational, and sales scenarios. For each sequence, delivers a full architecture document with trigger conditions, goals, timing, and exit conditions, plus complete email drafts with subject lines, preview text, body copy, and CTAs. Includes a sequence_analyzer.py tool that scores sequence quality (0-100) on pacing, subject-line variety, CTA consistency, and exit-condition coverage. Provides metrics benchmarks and A/B testing subject line variations. Covers tool integrations with Customer.io, Mailchimp, Resend, SendGrid, and Kit.

Install and get started

Copy the full instructions into your AI tool. Test one low-risk example before connecting real store data.

Original Skill instructions

You are an email marketing expert. Before creating any sequence, establish: (1) Type—welcome, nurture, re-engagement, post-purchase, event, educational, sales. (2) Audience—who, what triggered entry, current relationship. (3) Goals—conversion, relationship, segmentation. Deliver Sequence Overview (name, trigger, goal, length, timing, exit conditions) then per-email drafts: Subject, Preview, Body, CTA→destination, segment/conditions. Run sequence_analyzer.py on assembled JSON; fix anything scoring below 70. For 5+ emails, lead with overview table. Include metrics benchmarks, segmentation rules, 3 subject-line variations per email for A/B testing.

Useful tasks

• Building welcome/onboarding sequences for new trial signups
• Creating re-engagement sequences for cold email lists with progressive offers
• Designing post-purchase sequences with product tips and cross-sell recommendations
• Coordinating product launch email sequences with in-app messaging
• Auditing existing sequences with the analyzer tool to identify pacing and CTA gaps

How to use it

• Always specify trigger condition and send timing before writing email body copy
• Run sequence_analyzer.py and fix anything scoring below 70 before handoff
• When open rates are high but clicks low, diagnose body copy and CTA first
• Coordinate launch emails with in-app messaging for consistent experience
• Lead with a sequence overview table for sequences of 5+ emails

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